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How To Boost Occupancy Rates

Monday, 30th July 2012

Whether you manage a whole complex of holiday apartments or just your own, getting a steady stream of bookings creates value. While there are many ways to get bookings these days - from holiday websites, booking and referral sites to local real estate offices - one of the latest additions is the international online letting site, which has taken Australia by storm.

Founded in January 2009, is the brain-child of Federico Folcia and Jin En Teo, a couple who frequently rented their out apartment in New York city while travelling, and in the process discovered that they weren’t the only ones doing this. They found that there was a growing demand for secure, short-term rental exchanges from both travellers and property owners alike.


Taking the leap, they created an online portal to facilitate the exchange between travellers and property owners, and the mix quickly proved successful. This success is no doubt in large part due to the fact that has policies in place that ensure that every exchange is satisfactory, and property owners never pay a fee for the roomorama service.


Launching in the US, the Roomorama concept quickly spread to Europe, Asia and now Australia. In the short time since its inception, Roomorama has grown to over 40,000 properties in 500 locations, with over 1,500 properties available for rent across Australia and counting.


According to apartment manager ‘Vince’ from Melbourne (who was one of the first Australians to embrace the roomorama concept in 2010), using Roomorama has translated into a significant increase in occupancy rates.


Vince manages eight apartments across the Victorian city and accepts bookings through, and his own website in addition to Roomorama. He attributes an occupancy rate increase of 20% across his apartments to the newcomer booking site.


“It has definitely been worth listing with them and is a really positive thing for us. Their system is very convenient for property owners and the quality of their site and properties is high and appeals to our target market”, he explains.


Vince is impressed with the professionalism of the site, the good communication, secure payment code and 24-hour customer service that roomorama offers.


To list your property with Roomorama, simply go to the website, click on ‘list a property’ and upload your description and images. The customer service team will then get in touch with you, with your property going live shortly after. With booking fees paid by the tenant, there is no cost to the property owner/manager, making it a low-risk addition to the sales mix for any property, whether holiday rental or private.


Their secure payment code system protects both the tenant and the landlord, as monies are securely held by Roomorama after booking, and is not released until the tenant is happy with the accommodation. For the landlord, their live chat system allows for good communication with potential tenants, minimising the common risks associated with letting properties.


And, when you head off for your well deserved break, Roomorama with its many accommodation options around the world will help you find the right place, while also providing the opportunity of letting out your own home while you are gone.


From simple bedrooms to luxurious Venetian villas, beach-front cottages to entire private homes, Roomorama appeals to a wide variety of travellers. In addition to the many holiday accommodation properties on the site, there are also private apartments and homes offered for rental, which allow you to stay ‘like a local’.


So whether you are coming or going, can help you facilitate an exchange quickly and easily.

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