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Sydney Apartments Shape Up

Wednesday, 15th September 2010

Three-dimensional computer modeling is leading Sydney into a curvaceous new architectural era of complex shapes and fluid geometrics that should spell an end to the box-like apartments of the past.

Spearheading the design revolution is a 17-level building in the heart of the CBD called eliza, where every floor is a different shape and each apartment is bespoke. The facade is contoured, sculptured and asymmetrical, with serpentine swirls and artistic flourishes. The form and fluidity of the building has been linked directly to important environmental factors, and at its rear will be a living ‘green screen’– a five storey-high wall of evergreen climbing plants. eliza will be built at 141-143 Elizabeth Street, next door to the five-star ‘Sheraton on the Park’, and will establish a benchmark for Sydney architecture. It has been designed using advanced digital technology and visualisation software which allows users to work concurrently, merging and synchronizing individual ideas into one cohesive outcome. “There is a uniformity to Sydney apartment developments which we want to avoid,” said Edward Doueihi, the Managing Director of Ceerose, which is developing and constructing eliza. Eschewing the amorphous approach of most Sydney apartment buildings, Ceerose engaged avant-garde architect Tony Owen, whose digital designs are better known in the Middle East and Asia than in his home city. That should change, with eliza destined to become a contemporary classic that shakes up prevailing design standards. “We are creating a building with an architectural point of difference that does justice to our landmark site in arguably Sydney’s most beautiful street,” said Mr Doueihi. “We have no doubt that eliza will be the finest residential development in the CBD, and we hope it inspires others to think outside the box.” The lobby will make a grand entry statement with its curved sandstone wall, limestone floors, laser-cut timber screens and onyx-clad lifts. In another departure from traditional apartment buildings, eliza will have a business centre, library, lounge area, meeting room and a concierge – facilities more in keeping with a boutique hotel. From levels two to six will be 10 half-floor apartments with two bedrooms, two bathooms and a study. On the upper levels will be eight four-bedroom apartments, each taking up an entire floor. The penthouse will have two complete floors of living space, plus a rooftop level with limestone paving, hardwood timber decking, a landscaped garden, an infinity-edge pool, outdoor kitchen and entertaining facilities. All apartments are palatial, with sinuous floor-to-ceiling windows optimising light, airflow and views over emerald green Hyde Park. Apartments on upper levels also gain excellent harbour views. “eliza will be a world-class apartment building unlike anything ever built in Sydney,” said Mr Doueihi. “It is in a culturally significant heritage precinct so we are using traditional, precious materials – but in a progressive way. We spent a lot of time studying Sydney’s classical buildings and found that they were quite flamboyant for their era, just as eliza will be.” Jean-Paul Markopoulos of CBRE Residential agrees. “eliza will have an unique external character that will turn heads, yet its interiors will be timeless, capturing the spirit and sophistication of those grand New York buildings fronting Central Park,” he said. “Every apartment – even the half-floor ones – will be finished to the highest level of detail. Kitchens will have limestone floors, calcutta marble benchtops, stainless steel and marble splashbacks, an island bench and a walk-in pantry. The appliances are the finest money can buy, including a hand-crafted stove, oven, rangehood, dishwasher and microwave from Gaggenau. The fully-integrated fridge will be from Liebher, the double bowl sinks from Abey Quadrato, and the tapware from Gessi Rettangolo.” Bathrooms will offer a choice of two schemes – dark or light – with such sumptuous materials as honed travertine, bluestone, mosaics, and fittings and fixtures from Gessi Rettangolo and Villeroy and Boch. eliza comprises: · Ten two-bedroom apartments, with one car space, from $1.7-M. · Eight four-bedroom apartments, with two car spaces, from $4.4-M, and · One two-level penthouse (four bedrooms, six bathrooms, home cinema room) plus a rooftop entertaining area, with three car spaces. The price has not yet been established, but it is sure to be one of Sydney’s most prized properties. A feature of many apartments will be wintergardens, which can open for ventilation or be sealed to retain heat, providing a seamless transition between indoor and outdoor living areas. When the apartments are released in late October, Mr Markopoulos is predicting a rush of interest from expats and international jet-setters who appreciate that eliza offers a rare chance to live in one of the best neighbourhoods in one of the world’s great cities. “People will be excited by the prospect of living on the edge of Hyde Park, surrounded by internationally-renowned restaurants, world class fashion boutiques, shopping and facilities, and enjoying all the convenience of a prestigious CBD lifestyle – all the while knowing that capital growth of ‘blue chip’ buildings in exclusive locations is more pronounced than for any other form of residential property.” A marketing suite is being built within The Sheraton On The Park, next door to eliza, and Registrations of Interest are being taken at:

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