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Fusion of Style and Suburbia

Tuesday, 04th November 2014

Inner city chic and urbane sophistication is coming to leafy Ashfield.

One Victoria has been designed by the multi award-winning Nettleton Tribe and will raise the suburb’s architectural standards through its geometric-inspired design, variety of tactile materials, contemporary interiors, lavish landscaping and substantial communal space.
 
The level 2,958sqm site at 1 Victoria Street is on land surplus to the needs of the successful Wests Ashfield Leagues Club. The location could hardly be safer – it is opposite the Ashfield Police Station and the Ashfield Fire Brigade headquarters.
 
Apartments on upper levels of the six-storey building will gain expansive views east to the Sydney CBD, north to Chatswood, and district vistas over Allman Park.
 
Nearby transport, dining, shopping and recreational options will ensure One Victoria has wide appeal – from professionals who want the convenience of being within easy reach of the CBD to couples and empty nesters seeking to maintain the traditional Ashfield lifestyle.
 
“There will undoubtedly be great demand for the 62 apartments because this is the right style of product in the right location,” said the director of Ray White Erskineville, Peter Shield.
 
“Ashfield is a naturally beautiful suburb surrounded by parklands and recreational attractions, and very convenient to the Sydney CBD via rail, bus or car. Surprisingly though, Ashfield has been largely neglected by quality developers, and apartments here have been primarily built to a price for investors.”
 
Ray White research shows that this accounts for median prices in Ashfield of $590,000* being significantly lower than adjoining suburbs Summer Hill ($650,000*), Croydon ($667,000*), and Five Dock ($735,000*).
 
“One Victoria is a class above prevailing apartment standards in Ashfield,” said Mr Shield. “It has been designed for owner-occupiers by an internationally recognised architectural firm, and it is being developed by a company new to Australia who want to showcase their quality and attention to detail.
 
“The apartments are 15% larger than Ashfield’s average, and all have at least one secure car space. One Victoria will be the ‘tipping point’ for this suburb, convincing developers that Ashfield is worthy of quality apartments, leading to an overall boost in property values for the area.”
 
One Victoria has clean geometric lines, rhythmic walls, handcrafted ‘Black Beauty’ face bricks, masonry that is rendered and painted in a sophisticated colour scheme, timber and sandstone highlights, glazed balustrades, and powder-coated aluminium screening.
 
David Puleo of Nettleton Tribe says One Victoria will significantly improve the existing streetscape. “Around one-third of the site will be landscaping and communal open space, with the central courtyard providing a recreational area for residents.” 
 
Inside One Victoria the mood is cool and contemporary with a distinct urban edge. Each apartment has timber floors that are both fashionable and practical, with residents having the choice of two internal colour schemes, both offering understated elegance.
 
The cleverly-configured floorplans have no ‘dead’ zones or wasted space. The well-proportioned rooms contain inventive storage solutions and are air conditioned.
 
One Victoria has:
·         (3) studios (44sqm internally plus externals areas up to 19sqm) from $545,000
·         (14) One-bedroom apartments (52-58sqm internally plus externals up to 21sqm) from $595,000
·         (33) Two bedrooms (81-95sqm internally plus externals up to 99sqm) from $755,000, and
·         (12) Three-bedrooms (115-129sqm plus externals up to 96sqm) from $995,000
 
Each apartment has its own 5.5-metre storage cage in the basement where there will be 80 parking spaces.
 
One Victoria doesn’t have any expensive recreational amenities or high maintenance facilities, apart from the lifts, which means low Body Corporate levies. Strata Choice estimates them to be $600 per quarter for the one-bedrooms, $800 for the two-bedrooms and $1,100 for the three-bedroom apartments.
 
One Victoria is being developed by Surewin Australia Pty Ltd, the Australian offshoot of the Shunlide Group, a large privately-owned property company from South China that has created more than 2,500 apartments, houses and a hotel complex over the past decade.
 
The General Manager of Surewin Australia Pty Ltd, Edward Cheung, said One Victoria was the company’s first project in Australia so it had to be a showcase.
 
“It took us five years to acquire the site but we were determined to make it happen because we believe the location is ideal,” said Mr Cheung. “We selected international-class firms to partner with, and we’ve worked closely with the local Council to ensure the apartments provide the prime living environment for the suburb yet still maintain realistic prices.”
 
Surewin has appointed the successful building group Deicorp to construct One Victoria, with work scheduled to start early next year and be completed around mid-2016.
 
A display centre for One Victoria is open within the nearby Wests Ashfield Leagues Club. Private inspections can be arranged through Peter Shield of Ray White Erskineville on 0417 884 882, or the website: www.onevictoriastreet.com.au
 
*Ray White Research, as at October, 2014

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